Giorgio Checco is a young Italian designer, born in Modena in 1991. Arrived in Milan to pursue his passion, he began his studies in Product Design at NABA, Nuova Accademia di Belle Arti, where he graduated with honors in 2016 with "Fui Collection" project, which should discuss at the exhibition\ event "Before Classic Design"at the 55th edition of the Salone del Mobile. After several extraprojects during university, including Licci Table, a modular tables system for an important showroom in Milan he opens with his colleague and friend Lorenzo Ronzoni, Cheròdesign, a studio \ laboratory to continue to create and develop its design identity. At the same time undertake a stage at Palomba + Serafini Asscociati, an important Design Studio based in Milan, which has the ability to get in touch with the real world of design, beginning to understand the different mechanisms and skills needed to succeed in this field. He led by experienced colleagues focused on the development of projects for important companies of sector for seven months.in 2017 again with his project "Fui Collection" participates as an exhibitor at the Salone Satellite in Milan and is selected among the 108 participants in '8th Salone Satellite Award.
"During the creative process, I tries to get inspiration from everyday life through constant research and observation, investigate new needs and take care of every single detail is the basis of my projectual method".
NEW WAY OF THINKING ABOUT FURNITURE
“Why are objects positioned on top of furniture instead of being integrated in them?” FUI is born from a simple personal thought. Working on a concept of furniture that has not been explored, allowed me to move freely without any sort of projectual constrain- ts towards a new domestic landscape. After a first analysis I started to find different links that led to the start of a solid project, based on key concepts such as modularity, exchange, customization, new domesticity and organization. FUI is a collection of inte- ractive furniture, specifically a desk, a bookcase and a small table, whose top composed of wireless modules, each having a specific function and powered by an electrified base positioned below them with induction technology. The dinamicity of the furniture allows the consumers to create and customize the product in order to suit their needs, choo- sing from first collection modules by specific categories of objects such as vases, lights, speakers, organizer, charger\sockets and move them from furniture to furniture. FUI is meant to be a project that tries to explore a new possible evolution of current “furnitu- re” concept: a style innovation in which the simplicity of a daily used objects meets mo- dularity function and induction technology wireless. The project has led to explore new design scenarios, discovering new ways of interacting with objects and new possibilities for hybridization.
A TABLES SYSTEM
Licci Table is designed and developed for ML company which needs was a system able to create different solution and configuration in spaces.Inspired by 50’s styles, but thinked in a modern key, it’s composed by four top, an iron structure and valued with brass structural pommels. All structure can be disassembled.
| work in progress |